Roseville City School District

Communication and Community Engagement

About Communication and Community Engagement

Communication and Community Engagement communicates the mission, vision and values of the Roseville City School District and engages the community in celebration and support of students, staff and the community. The goal is to increase awareness, visibility, and support for RCSD schools and programs and plays a central role in engaging all stakeholders in two-way communication. Communication and Community Engagement works with the Superintendent, RCSD staff, the Board of Education, students, families and our community partners to actively engage students, families, staff, and members of the community.

Communication and Community Engagement is responsible for the majority of the District’s internal and external communications, is the liaison between the school district and the news media, and connects with our community partners. We oversee communication for our school district through strategic communication planning, community relations, partnerships, marketing, branding, and advising our district leadership. Schools are supported through consulting on a variety of issues, including marketing, outreach, and crisis response. The office is responsible for RCSD’s district-wide internal and external publications, videography, community relations, public records requests, media relations, district website, website accessibility, and social media, to name a few.

  • Do you have news to share? We want to hear about it!
  • Comments, feedback, and suggestions? We love to hear from you!
  • Media request for information or an interview? We’ve got you covered!
  • California Public Records (CPRA) request / Freedom of Information Act (FOIA) request to submit? We can help! Email request to 

About the Executive Director of Communication and Community Engagement

Jessica Hull serves as the Executive Director of Communication and Community Engagement for Roseville City School District. She brings over nineteen years’ experience as a leader in school communications in Northern, Central and Southern California. Her expertise includes social media, crisis management, community engagement, and media and public relations. She believes well-informed students, families and citizens are the greatest assets to a school system and focuses all communications to create dynamic, two-way conversations within communities. Mrs. Hull is currently serving her second year as President of the California School Public Relations Association (CalSPRA) and is an active member of the National School Public Relations Association (NSPRA).

For the 2020-21 school year, Jessica was recognized by NSPRA as the Front-Runner of the Southwest Region. NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA. This national distinction is only awarded to four association members each year, representing the seven NSPRA regions on a rotating basis. Jessica holds a bachelor’s degree in Communications, Emphasis in Print Journalism, from University of the Pacific in Stockton, California, and a Master’s degree in Journalism and Mass Communications from Point Park University in Pittsburgh, Pennsylvania. She is currently working to earn her Accreditation in Public Relations (APR).